Internet Webmasters are always aware that Content is King. And now, Yahoo has proved it to the extreme by moving ahead of it’s guidelines and purchasing Associated Content.com to subdue its competitors such as AOL’s Seed.com and Demand Media.
The revolutionary step, in terms of content generation and wide spread use became aware to the netizens on Tuesday, 18th May 2010 and the speculation had already begun stating that Yahoo in order to accumulate the vast resource of nearly 400,000 contributors there by increasing the already well placed editorial personnel.
“Combining our world-class editorial team with Associated Content’s makes this a game-changer,” CEO Carol Bartz said in a statement. “Together, we’ll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network.”
Now that Yahoo has acquired one of the biggest content creation platform, it would place it on the pedestal of ad placements because of the huge amounts of content generated on a daily basis on Associated Content. And, as advertising is a huge buck-earner for most of the top internet marketing companies, this would prove to be a boon in disguise to Yahoo! and it’s subsidiaries.
Associated Content users are well aware that the content generated is US centric, but Yahoo states that it would take the necessary action and make it work out globally. This means that the user base would increase accordingly and there by increase the content, and also traffic generation which in turn increases the ad revenue and also the trusted users.
Associated Content was founded by Luke Beatty in Denver, Colorado, in 2004. Associated Content receives more than 16 million unique users per month (comScore) and the editorial staff reviews more than 50,000 pieces of content per month, including articles, images, audio and video.
The acquisition of Associated Content by Yahoo! is expected to complete by the third quarter of 2010. The financial details were not disclosed. But, the wild guesses kept roaring and topped at $90 million. Well, thats a price much lesser than what Associated Content is worth of.
Would the acquisition mean increase in the prices of the content being generated? Because the content on Associated Content is mostly generated by loyal users from English speaking countries like US and UK. Now that Yahoo is officially the owner of AC, the users might as well expect a slight increase in the amount being paid for each article for content creation.
