Google rules the ad world, online. Google introduced the perfect system crafting the content to be used as it’s concrete flooring to build on its empire. Without ads, most of the Google’s inventions and interventions in our online lives would come to a stand still. Such is the stature of Google in the ad world and it’s competition is no where near the horizon to beat.
As we are all aware that Google’s ads are contextual, which means, after you place your Adsense code in your website, Google bot crawls your web pages and takes the information back to Google’s servers to process. 
After processing and placing your web page in some particular category, Google readies it’s engines to start pumping ads on your web page based on the information it has on it’s servers related to your website. So, if you have a website which talks and sells information about shoes and shoes themselves, Google would post ads related to shoes and shoe products itself, but not about How your readers can loose weight.
Entering this system of Google Adsense is a bit tough. Google has it’s own standards in deciding whether to give you permission to place Google Ads on your website. It has some simple rules like:
- Content should be valuable and make some value to the readers.
- Keywords should not be stuffed in to your posts.
- Site should not be brand new and submitted for Adsense program.
- You should never ask your readers to Click on the Ads.
Google Ads can be seen on some millions of web pages currently. Such is the kind of network that Google has developed both with Advertisers and Publishers alike. So, naturally there is a ton of craving to paste Google ads code on a webpage. But, at times when Google denies the application and asks the applicant to wait for some time more. This following block of text is what many get when they become over enthusiastic and apply for Google Adsense with their brand new site.
Thank you for your interest in Google AdSense. After reviewing your application, our specialists have found that it does not meet our program criteria. Therefore, we are unable to accept you into our program.
We have certain policies in place that we believe will help ensure the effectiveness of Google ads for our publishers as well as for our advertisers. We review all publishers, and we reserve the right to decline any application. As we grow, we may find that we are able to expand our program to more web publishers with a wider variety of web content.
So, if you get this mail from Google just hold back for 1–2 months and keep posting valuable content. Try to bring in some visitors on a daily basis by bookmarking your website and making some noise on social networks. In the mean time, you can also apply to other ad networks like Clicksor, Adbrite and Chitika.
Do add any other ad networks which you are familiar with.
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