An online advertising campaign often converts into a success by the excellent use of optimizing the keywords. The research on keywords takes up more time than actually planning and launching the ad campaign. The general tendency of the marketing team would be to reach the vast number of audiences and cater to their needs by the product they are going to bring into the market. But, how often is the product being closely adapted to the needs of the people? Not always, for sure. The main cliche in advertising is holding the right people at the right time.
As readers are already aware of one of my services, in doing long tailed keyword research which is often tedious and interesting all the while, I use simple tools which let me know the keyword position and market analysis being performed without even leaving my basic excel spreadsheets.
The use of a simple add-in for Excel does provide highly efficient features such as keyword expansion, researching the keywords, pricing appropriately based on the advertising budget and retrieving statistics into your excel sheet is just a button away.
Keyword research is an extremely daunting task and doing it perfectly does enhance the success of the campaign and helps in reaping huge profits. Microsoft provides an intelligent way to utilize it’s market research through Microsoft Advertising Intelligence. MAI provides an extensive library of features directly embedded into your basic excel sheet. If you are keyword researcher and wish to perform the laborious tasks of researching for a single keyword using multiple tools, you can hold on and try the keyword research plugin from Microsoft.
The usage is basically fair, but has a steep learning curve which may not be advisable to new keyword researchers. And, the basic pre-requisite is, you need to have Microsoft Office Excel 2007 installed. If you do not have the 2007 version, but wish to try this add-in, you are provided with a 60–day free trial of Microsoft Office using which you can download, install and test the adCampaign plugin.
Do a simple research and do let me know what you think of the keyword research provided by MSN.
very nice post, I have know of this tool for a while but never really got into it because I assumed it would take ages to learn, I think you have cut the learning curve a little.